How to Create a SAG/AFTRA Commercial for Dr. Milo Hemp Company

We’re happy to announce that we’ve shot our first Union Dr. Milo commercial with an amazing cast and crew. In this Article, we’ll discuss the steps we went through to shoot our final spots.

The first step in creating our commercials for Dr. Milo was to familiarize ourselves with the requirements set forth by SAG/AFTRA. Our founder, Joni Mann is a member of the Actors union and was very excited to bridge the two careers together.

Here are the SAG-AFTRA Regulations:

The most important requirement is that all actors appearing in the commercial must be members of either SAG or AFTRA, or both.  Additionally, all on-screen talent must be paid according to union minimums regardless of how much footage appears in the final cut.

Before filming begins, it’s also important to make sure all necessary paperwork has been completed and submitted to SAG/AFTRA including contracts, waivers, release forms, etc. Additionally, it’s best practice to have a representative from SAG/AFTRA present during filming and post-production as well as at screenings and other events related to the finished product. This ensures that all parties involved understand their roles and responsibilities before proceeding with production.

We made a commercial!

Once our filming is complete, we went into post-production to edit and sound mix. Our Director Shannon Lee Holmes did such an amazing job bring the spots together in the editing and we can’t wait to share it with you.

For more information about SAG-AFTRA

The Growing Role of Women in the Cannabis and Hemp Industries

The cannabis and hemp industries are booming, and women are taking an increasingly important role. As a woman owned business, we like what the future holds. From entrepreneurs starting their own businesses to executives leading major brands, female professionals are making their mark on the industry. In this post, we’ll discuss some of the ways that women are shaping the future of these fast-growing markets.

Women Entrepreneurs

Women have been blazing a trail in the cannabis and hemp industries as entrepreneurs. From start-ups to established brands, female business owners have been taking advantage of the opportunities presented by these rapidly growing markets. It hasn’t been an easy journey, but here at dr. milo, we’re proud to have a female founder Joni Mann. You can read more about her here:

Voyage La Spotlight Article on Joni Mann, Founder of Dr. Milo

Women Executives

In addition to entrepreneurs, more and more women are taking on executive roles in cannabis and hemp companies across the country. Women executives bring an invaluable perspective to these companies—one that can help them anticipate market trends and make informed decisions about how best to serve their customers. Hiring Companies are integrated into the Cannabis and Hemp worlds and committed to hiring Female Executives such as this one:

Women Advocates

Women have also been playing an important role as advocates for cannabis and hemp legalization efforts around the world. Organizations such as Women Grow provide professional networking opportunities for female entrepreneurs while also advocating for progressive policies that will create a more equitable industry for everyone involved. And with public opinion shifting dramatically towards acceptance of these substances over recent years, these efforts have been key in helping drive change at both state and federal levels.

Women are playing an increasingly influential role in the cannabis and hemp industries—and it’s only going to get bigger from here. Female professionals bring valuable insight into this sector which can result in better products, improved customer service, smarter decisions about growth strategies–and even policy reform. If you’re looking for ways you can support this trend or become part of it yourself–reach out today, we’d love to help you.  There’s never been a better time than now to get involved.

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Inspiring Conversations with Joni Mann of Dr. Milo From VOYAGE LA ARTICLE

Hi Joni, please kick things off for us with an introduction to yourself and your story.

We’re a Woman owned, family-operated hemp business. Created by a team of sister, brother, and dad, Joan, David, and Milo. We initially shared Dr. Milo with friends and family seeking an all-natural, safer solution to curing everyday aches and pains and helping loved one’s cope with chronic pain. We now get to share this product with the world, and we’re excited about that.

Several years ago, our mom and wife respectively were diagnosed with an autoimmune disease, making her live with chronic debilitating pain. We wanted to create a product and be a part of her healing journey to find a less toxic solutions for pain management. We started with the idea that we could offer something as an alternative solution to pain management. We combined our background in holistic, herbal healing with the advent of the legalization of hemp. Dr. Milo began in our home kitchen; with lots of messy potion experimentation and after its initial success, we decided to form a company. Our company standard was to distribute a product for others seeking a more pain-free life while using the whole-plant, all-natural ingredients. Dr. Milo has since grown and is produced in California, and you can now find us in multiple U.S. locations. We’ve also continued experimenting and are seeking to make more products that offer some peace for your aches and love for your pains.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?

I think there are still a lot of strides our country and ethos of our culture need to make in supporting women in business. We’re natural multitaskers and healers and therefore take on a lot and juggle a lot at once and in my experience, our society doesn’t always do the best at recognizing and celebrating that. The field I work in is very male dominant and I’ve certainly had a few moments of placating or assumption as a female business owner, and it’s been tricky but also exciting navigating it all. I have learned over the years of production and being in business that there are so many great people out there to connect with for support, mentorship and to bring on to our family-operated Dr. Milo team. It’s about keeping these people close that share your same vision for our business and can bring you back to that vision when the struggles come up. Because the obstacles will come up often if I’m doing anything worthwhile or making a difference or creating a product that helps in a way that breaks away from the norm. That’s what it’s all about for, for me.

Alright, so let’s switch gears a bit and talk business. What should we know?

Dr. Milo is a woman-owned, family-run small business specializing in pain relief. We’re known for our all-natural hemp-based products and the quality of our sourced ingredients. Our Topical Pain Relief Lotion has been on the market for about a year now and has had amazing feedback from our customers offering them the relief they’re looking for that lasts and is a more natural approach to pain relief and recovery.

Into our first year, I’m proud of all the responses we’ve been getting and how much my brand has grown. It hasn’t been easy any step of the way and I’ve been working three other side jobs to build the company. I’m happy that what seemed so far and unattainable at first is now a reality. I went into the manufacturing of natural products world and entrepreneurship not knowing much and I’ve learned a whole lot along the way. I’d love to find more ways to mentor women in business over the years to come as I grow and learn.

Dr. Milo’s Topical Relief Lotion is a fast-absorbing, full-spectrum Hemp formula. It contains all plant-derived ingredients, & regenerative Hemp that offer reduced inflammation and relaxation. It will absorb into the skin within seconds, work within minutes, and last approximately 2-4 hours. We use a NANO, full-spectrum hemp for higher potency, and faster absorption. Our unisex essential oil-based scent won’t stain your clothes so use all over your body. We like it on the insides of our wrists to soothe anxiety and on our temples for migraine relief. Massage into your aches and feel the relief.

Sustainably sourced ingredients and packaging.
NO: animal testing, synthetic ingredients or fragrance, parabens, harsh sulfates or phthalates
Sourced from organically grown USA hemp (containing 0.3% THC or less, non-psychoactive)
Arnica Montana for bruising, welling, and recovery
Whole plant, all naturally derived ingredients
Lab-tested to be free from pesticides, solvents, chemical fertilizers and other contaminants. GMP certified.
Recyclable box and aluminum tube
Nano full-spectrum hemp = 5x the strength
No: animal testing, synthetic ingredients or fragrance, parabens, sulfates or phthalates

Can you talk to us a bit about happiness and what makes you happy?
Wow, so many things make me happy. My Partner, my family, our first child we’re about to have in May 2023, our garden and tiny house we get to call home. What makes me happy with my business is helping people heal and when our customers reach out to share their journeys. I struggled in my early 30s with purpose and how my passions were going to add anything to this world. I felt this deep unanswered question of “What can I offer my lifetime and future generations that doesn’t add more toxic waste into the world and is something that I can physically gift people to make them better”. There were many moments when I should have been kinder to myself and let it unfold as it does, but in that process, I worked hard at learning what this thing was that I knew I had inside of me with all my life experiences, jobs, and passions and it was about to present itself. Nurturing the idea of creating a pain relief lotion gave me so much joy to work on and on the other side, I now receive the feedback from our customers daily of how much it helps them in their lives. I love hearing their stories of what their specific struggles were whether it’s a new mom that’s carrying her child on one side and needing some shoulder relief to an elderly client that is just trying to find some relief through the night. I think back to my process of creating our hemp relief lotion and all the hurdles and sleepless nights it took to create something that worked and I’m happy I stuck with that feeling I had years ago. I know now that happiness is a journey for me, and it’s made up of a million little moments that make my life whole.