by Chloe Gordon on 06/09/2022 | 3 Minute Read
Dr. Milo is a pain relief serum with packaging that’s much more lighthearted than the purpose behind the brand. Through bright red, lively typography, and an aluminum tube, the brand’s packaging beautifully balances an approachable attitude that’s also highly trustworthy and restorative. While the design is simple, it certainly has a playful side creating standout packaging in a sea of dull medical designs.
Our target was to create a more fun pain relief tube with a 70’s vibe for the older generation while staying poppy and fun. Our primary stacked logo is a custom font, our wave design was inspired by an australian psychedelic rock band and the bright red poppy brand color was inspired by the red cross to convey healing. We’re apart of 1% for the planet, and give back to Regeneration International to promote regenerative farming practices which is great for hemp farmers in America. We’re a Woman owned, family operated, hemp business.
Created by a team of sister, brother, and dad; Joan, David, and Milo. We initially shared Dr. Milo with friends and family seeking an all-natural, safer solution to curing everyday aches and pains and helping loved ones cope with chronic pain. We now get to share this product with the world, and we’re pretty excited about that. Several years ago, our Mom, and wife respectively, was diagnosed with an auto-immune disease, making her live with chronic debilitating pain.
We sourced our top to bottom sustainable packaging in Germany where we found one of the very few companies in the world using a lined aluminum tube. Aluminum is one of the most recyclable materials. Our box is made of recycled cardboard boxes. We then worked with Mac & Roni Creative out of NY to fully design our tube, logo and secondary patterns. Our flower pattern is actually the ARNICA MONTANA flower- a main ingredient in our Relief Lotion.
We wanted to create a product and be a part of her healing journey to find less toxic solutions for pain management. We started with the idea that we could offer something as an alternative solution to pain management. We combined our background in holistic, herbal healing with the advent of the legalization of hemp. Dr. Milo began in our home kitchen; with lots of messy potion experimentation and after its initial success, we decided to form a company. Our company standard was to distribute a product for others seeking a more pain-free life while using the whole plant, all-natural ingredients.
Dr. Milo has since grown and is produced in California, and you can now find us in multiple U.S. locations. We’ve also continued experimenting and are seeking to make more products that offer some peace for your aches and love for your pains.